What Is the Cost of Mobile Billboard Advertising for Small Businesses?
Many small businesses are looking for new ways to reach their target audience. One of the most popular and affordable advertising methods is mobile billboard advertising. It can be a great way to reach potential customers in your local area that would otherwise never see your business's advertisements. If you're considering this type of advertising, then it's important to understand how it works and what factors affect the cost so you know what you should expect before getting started.
Understanding Mobile Digital Advertisement
The first thing you should know is that mobile digital billboard advertising does not involve putting your ad on a mobile phone. It involves placing ads in physical locations, such as billboards and bus stop benches, where people will see them while they're using their phones to view the internet. The ads themselves are also viewed online and typically appear at the top of search engine results pages.
This type of advertising is different from traditional print or television advertisements because it's more targeted. You can choose the locations where you want your ads to appear, and you can target them by specific demographics, interests, and even locations. The cost of this type of advertising will vary depending on the factors involved, but we'll go over some of the most common ones here.
The Cost of Mobile Billboard Advertising
The cost of mobile billboard advertising can vary depending on a number of factors, but the main two are size and location. The size of the ad will affect how much it costs to produce and place, while the location will determine how many people see it and how often.
The average cost of a mobile LED billboard ad is $500 to $3600 per day, but this varies depending on the location and size of the ad. For example, an ad that is seen by a lot of people in a high-traffic area will be more expensive than one that is only seen by a few people in a low-traffic area.
Similarly, the size of the ad will affect how much you pay. The larger it is, the more expensive it will be to make and place because there are fewer ads that large available for each location.
Factors Influencing the Cost of Mobile Billboard Advertising for Small Business
1. Duration of the campaign
Obviously, the longer you run your ad, the more it will cost. The average price for a mobile billboard advertisement is $500 to $3600 per day, but this can increase based on demand and location. If you want your ads in high-traffic areas or highly visible locations then expect to pay more than if they're seen less often.
2. Targeted Locations
The location of your billboard will play a large role in how much you pay for it. High-traffic areas, such as by highways or near popular venues, will be more expensive than low-traffic areas. Similarly, if your ad is very visible and can be seen from far away, then it will be more expensive than one that can only be seen from up close.
3. Size of the Billboard
The size of your billboard will also affect the cost. Larger billboards are more expensive to produce and place because there are fewer available for each location. This is due to the fact that many businesses want their ads to be as large as possible, so the demand for large billboards is high.
4. Format
The format of your billboard will also affect the cost. Ads that are in color or use multimedia elements, such as motion graphics or sound, will be more expensive to produce than those that are in black and white. This is because they require more work and resources to create.
5.Targeted Demographics
Depending on your target market, you may want to consider choosing a format that is more common with the people you're trying to reach. For example, if most of your customers are between 25 and 40 years old then putting up an ad in a place where this age group spends time might be beneficial.
The Mobile Billboard Advertising Process
Once you've decided on your ad's size and location, the next step is to create it. Most mobile billboards are created using software programs like Photoshop or Illustrator so that they can be easily adapted for different formats and sizes.
The process of placing an ad involves choosing a specific location (or locations) where you want it displayed then arranging with the owner of that location to put it up. This can be done by directly contacting them or through an advertising agency that works with multiple companies and negotiates prices for their clients.
Additional Costs Associated with Mobile Digital Advertising
1. Design cost
As mentioned before, the cost of designing a mobile billboard ad can vary depending on the format and size of the ad. If you need an experienced designer to create an ad that is effective and eye-catching then it will likely cost more than if you use a template or clipart.
2. Material cost
The media that you use for your ad will affect the final cost. The most common materials used are vinyl, paper, and digital files. Vinyl material is more expensive than paper but may last longer outdoors whereas a print-on-demand service like Adobe Spark can be less expensive if you only plan to run one or two ads.
3. Production time
Depending on the complexity of your ad and the production time required, you may need to factor in an additional cost for rush orders. If you have a tight deadline then most production companies will be happy to work with you to get your ad delivered on time.
Final Thoughts
Mobile billboard advertising is a great way to reach a large audience quickly and efficiently. By understanding the cost of different formats and locations, you can make an informed decision about what's best for your business. Keep in mind that additional costs may apply depending on the specific needs of your ad campaign.
Now that you know more about the cost of mobile billboard advertising, be sure to contact us to get started today