What Is Mobile Billboard Advertising? Everything You Need to Know
Billboard advertising is one of the most popular and cost-effective marketing strategies in existence. The definition of billboard advertising is simple: it's when a company pays to put an advertisement on a billboard. That's about as much information you can get without knowing what these ads look like!
Mobile billboards are similar to conventional stationary billboards only that they are mounted on moving tracks. These ads appear to be floating in mid-air, in traffic, and there is no limit to how many people will see them.
In this blog post, we'll go over how mobile billboard advertising works, how much it costs, and more.
What Is Mobile Billboard Advertising?
As I already hinted, a mobile billboard is an advertisement on a moving track. These ads appear to be floating in mid-air, and they can't miss people who are driving by them! A mobile billboard will typically move at the speed of traffic (about 50 mph), but it doesn't matter how fast you're going — if you're within eyeshot of one, then there's no way you can miss it.
How Does Mobile Billboard Advertising Work?
Mobile billboard ads are usually made up of a large number of LED screens that give off brilliant, crisp images and high-contrast text. Instead of being static like regular billboards, they constantly change their content to match the time or season so as not to bore passersby.
These ads are always on the move. Companies pay a monthly fee to have their billboard moved from place to place, so it can reach as many people in a particular area as possible. The more movement and action there is on an ad, the better chance that the company has of catching your eye.
Mobile billboards used to be prohibitively expensive, but nowadays they're actually cheaper than regular billboards. Companies can save money by paying for a mobile billboard that runs on solar power and changes its location every day.
How Much Does Mobile Billboard Advertising Cost?
The price of mobile ads varies quite a bit based on where you live and what kind of company is advertising. In general, mobile billboards are much cheaper than their stationary counterparts because they're always moving and changing location.
While some companies charge per hour, others charge a fixed amount to run their ads in a specific area for the entire month. For most cities in the United States, the price ranges between $200 and $1000 per day, depending on different factors such as:
How many people will see it
What time of day or night is the ad being shown?
How many screens are on the ad
Where the mobile billboard is located (urban areas tend to be more expensive than rural ones)
Whether or not it's solar-powered
Changes locations every day.
What Are Some of the Advantages of Mobile Billboard Advertising over Other Forms of Advertising?
Mobile billboard advertising has many advantages over other forms of advertising. The advantages include:
Cheaper than many other traditional types of ads such as print and television advertisements.
Allows advertisers to get their message out just about anywhere they want — including in specific neighborhoods or along busy streets where people are more likely to be looking for a business nearby.
Mobile billboard ads can also change their location depending on the day of the week, time of day, or weather conditions. For example, you might see an ad for a restaurant that's being moved to your neighborhood if it’s raining outside.
The ads are also very visible because they're usually made up of many LED screens instead of just one big screen like regular billboards.
Mobile billboards are more cost-effective than most online marketing strategies. They're easy to set up, they have a greater impact on people, and it's much cheaper to run them for long periods of time.
Is Mobile Digital Advertising Really Worth It?
Mobile digital advertising is definitely worth it. If you're looking for a way to market your business, then mobile ads are probably one of the most effective strategies available today.
However, one thing to keep in mind is that mobile digital advertising isn't for everyone — at least not yet. There are still some limitations because ads on a moving truck are only visible to people within the truck's line of sight.
Advertisers also need access to specific locations before they can set up their mobile billboards, which is why many businesses choose to hire a company that specializes in this type of advertising instead.
We Can Help You With Mobile Billboard Advertising Services
Jagen Mobile Billboards has been in the mobile advertising business for many years. We have helped thousands of businesses, large and small, develop strategies that effectively reach their target audience.
We can help you come up with the perfect message so people will remember your brand and we'll work with you to make sure the mobile billboard is visible and within your budget.
If you want to learn more about our services, call us today at (806) 472-4514 or click here for a free quote!