What Is Mobile Billboard Advertising—Definition, Cost, and More
Mobile billboard advertising has been around for a few years now, but most people don't know what exactly it is or how it works. For most cities in the US, you will often spot a truck driving around with a large, digital billboard on the back. This is mobile billboard advertising. In this post, we will go over what it is, how much it costs, and some of the pros and cons.
So What Is Mobile Billboard Advertising?
A mobile billboard truck is used to drive around a specific area, usually in metropolitan cities, with an attached digital billboard on its back. The purpose is for companies or brands to market their products by driving past cars and catching the attention of drivers. The billboard is easily seen by people, especially at night when it's lit up.
Since mobile billboards are on trucks that drive around cities, they can also be used to advertise events or locations in a city that might not get as much recognition as one downtown would for example. For instance, if there was an event at a park that was out of the way for most people, using a mobile billboard truck to advertise the event would be a great way to reach more people.
The Cost of Mobile Billboard Advertising
Mobile billboard advertising is not as expensive as one might think. For smaller businesses, it can be as cheap as $500 per month and for larger brands, it can be around $5000 per month depending on a lot of variables.
As with most things, the cost of mobile billboard advertising varies with each company or brand that does it. The cost will also depend on other factors such as how long you want the ad to run, your city, the time of the day, the season, and how many billboards you want to use.
While we can't give a definite answer as to what it would cost, the price of mobile billboard advertising will start at around $200 per day and go up from there depending on different the factors mentioned above.
Compared to other forms of advertising, mobile billboard advertising is relatively cheap. TV and radio ads can be very expensive, as well as online ads. Billboards are also a great way to reach people who may not be reached through other forms of advertising.
The Pros and Cons of Mobile Billboard Advertising
Just like anything else in life, there are pros and cons to using mobile billboard advertising.
Advantages
Reaches a large audience as it drives around a city: A billboard on the side of a truck is very visible to people in cars and trucks alike, so it's easy for others to see what you're advertising.
Can be used as an event advertisement rather than just for products or brands
Mobile billboards can also drive up and down roads near events that are being held in order to attract people who are already interested in what's going on.
Inexpensive compared to other forms of advertising: Using mobile billboard advertising is much cheaper than using other forms of advertising like TV ads, radio ads, and online.
Can be very creative: Since mobile billboard advertising is a newer form of advertisement, companies and brands have more freedom to be creative with their ads.
Reaches a large number of people quickly and easily: Driving a truck around with a billboard on it is an easy and fast way to reach many people in a short amount of time.
Inexpensive compared to other forms of advertising: Mobile billboard advertising is much cheaper than using other forms of advertising like TV ads, radio ads, and online.
Can be used for events or locations that may not get as much recognition as one downtown would for example: As mentioned before if there was an event at a park that was out of the way for most people, using a mobile billboard truck to advertise the event would be a great way to reach more people.
Disadvantages
Truck noise can be disruptive: Some people may find the sound of the truck driving around annoying or disruptive.
The audience may not be interested in what you're advertising: Since drivers are only going to see it for a few seconds as they pass by, the audience might not be very interested in what you're advertising.
Need to Run A Mobile Billboards Campaign? We Can Help!
We at Jagen Mobile Billboards can help you get started with mobile billboards by providing the trucks, drivers, and equipment needed for a successful campaign all while working within your budget. Give us a call today at (806) 472-4514 so we can talk through your ideas or concerns.
Conclusion
As you can see, there are many benefits to using mobile billboard advertising. While it may not be for everyone or every company or brand, if done right, this form of advertisement could prove very effective and beneficial.