How Much Does Mobile Billboard Advertising Cost?
Mobile billboard advertising is a great way to get your message in front of people on the go. It's also very cost-effective, and mobile billboards can be found all over the country. Despite being in a digital era, the popularity of outdoor advertising is not declining. In fact, some studies say that outdoor ads account for more than 50% of all ad spending in the United States.
There are many mobile billboard advertising agencies across the US that can provide you with a lot of options. Most of these companies provide flexible options, depending on your specific business needs. Some companies will charge you by the day while others would prefer to sell you a monthly package.
What Informs The Cost of Mobile Billboard Advertising?
There are many factors that determine the cost of mobile billboard advertising. The factors include:
1. LOCATION
Where you want to display the mobile truck billboard adverts determines how much they cost. This is because different locations have varying levels of traffic and exposure. The cost will also depend on how far the billboard truck has to travel from its headquarters or depot, as this would increase fuel costs.
Some cities may prove more expensive than others; it could be due to the availability of suitable advertising space in that particular city and/or state where the rates are higher due to demand.
The cost can also be affected by which areas you want your ads to reach, as the price varies depending on how far people will see it from. For example, an ad seen in a city center would have a greater impact than one that is visible for only a few hours while traveling through the suburbs of the city.
2. TIME
The length of time that your mobile billboard advertising campaign would run also affects the cost. It is important to note, however, that while longer campaigns can be more effective in delivering a message, they are usually more expensive than short ones.
The time of year can also play a part in the cost, with summer months more expensive due to higher demand for outdoor advertising space during these times. The seasonality is not just applicable to billboard trucks but billboards overall as they are used more when it's sunny and warm outside than when it rains or snows heavily. It is important to consider this when choosing a time period for your campaign.
3. TYPE OF ADVERTISEMENT
The cost will also depend on how many people you want to see the mobile billboard truck adverts, as some advertisements are more effective at reaching a wider audience than others. The overall design and messaging should be chosen carefully based on who your target market is and what image or message you want them to associate with your brand.
As with any form of marketing, the ‘’creative display and copywriting’’ is important for your message to be received. This factor will affect how many people see your adverts, as well as their reaction to it – a poorly-worded or designed advert, may lead to them being ignored by passersby who would not take notice of the adverts if they were well-worded or designed.
4. WHAT IS INCLUDED IN THE PACKAGE
The cost of mobile billboard advertising trucks will depend on what is included in the package. There are companies that charge by ad impression and only include the number of people who view your ads. On the other hand, some agencies would ask you to pay for a full day or week even though your advertisement may be shown for just several hours.
Before you decide on which package to choose, it is important that you know your budget and what type of campaign would work best for the business. This way, you are able to find an agency that can offer a fair price based on your specific needs.
5. CURRENT CAMPAIGNS
The cost of advertising with mobile truck billboards can be lower or higher depending on the company you are working with. If they have current campaigns running, then their prices would most likely be higher than usual since there is a demand for outdoor ads during this time.
However, if your adverts run at an off-peak season when there is less competition for outdoor ad space, then you would most likely receive a promotional offer or discount. This may be due to the fact that billboard companies know they will not sell out their entire stock and so are able to lower prices in order to attract more clients during this time.
The Average Cost of Mobile Truck Billboard Advertising
The average cost of mobile truck billboard advertising is $40 per 1000 impressions. This varies from one market to another. Prices may be higher or lower depending on the area, season, and duration of your campaign.
Why You Should Consider Billboard Trucks
Billboard trucks are a great advertising option because they allow you to reach thousands of people in just one day. This is very beneficial for businesses that need their brand message delivered quickly, but also cost-effectively.
The main advantage of billboard trucks is the fact that they can be used as an immediate and effective way to reach a wide audience. The adverts are usually displayed on the side of a vehicle or trailer and can be changed depending on what is needed at that time.
Wrap Up
Billboard trucks are a great option for businesses that want to get their brand in front of people quickly. They also offer you the chance to choose where your adverts will be shown so can target specific audiences, saving money and time on other forms of advertising such as print ads or TV commercials.
For more information, get in touch with us today.